Marketing 2008- 2009
“Striving for Equity and Excellence for all Students”
Room 261; Grades 10th – 11th – 12th
Our Mission: “To educate each student to be a successful, productive contributor to society by providing powerful teaching and learning opportunities.”
DEPARTMENT/DISCIPLINE: Introduction to Marketing / Marketing Operations
Course: Marketing Essentials
Instructor: Mr. Steven W. Phillips
Telephone: 360- 874- 5676
E-Mail Address: Phillips@skitsap.wednet.edu
1. GENERAL EDUCATION GOALS: Career and Technical Education Standards - Standards and competencies used in this curriculum framework are from the National Marketing Education Standards.
The student will be equipped with the needed computer skills to excel in a digital business world. He or she will be capable of using a broad range of computer technology, from basic hardware and software, to operating systems, and applications from the “Intra” to the Internet, E-mail and web page design, accounting and inventory software. Students will have the kinds of computer literacy skills that employers, colleges and universities need them to learn to be successful. They will be positioned to advance their education and career through additional computer technology training within the Business and Marketing environment. Marketing Education explores marketing fundamentals, selling, human resource fundamentals, promotion, student store operations, Credit Union management and leadership development. The course will prepare the student for careers in sales, business, marketing, and entrepreneurship. Every student will learn valuable skills to apply to their related career paths, since there is marketing present in every occupation. Student opportunities will include Marketing Class, Student Store, Credit Union, Work Based Learning and the DECA Club. Full curriculum maps are available upon request.
Class Grade Weights:
Tests = 30 %
Class Work = 20%
Quizzes = 10%
Projects = 10%
Presentations = 10%
Home Work- Journals = 10%
Quarterly Exam = 10%
Tests will be given every Thursday / Friday and Journals assigned Monday / Tuesday of each week. Quizzes will be assessed weekly to check for student retention. Homework will be assigned at least twice a week. Leadership Points will be awarded to students who attend meetings, special events, and for various projects during the year, as outlined in their DECA “lettering” hand-out. Area, States and National DECA Competitions will be addressed with practice during class. Special Projects are assigned every Trimester articulated to college credits with community service and fund raisers.
COURSE COMPETANCIES: Curriculum Outline- 1st Trimester (09/03– 11/22/6)
Chapters: 1- 2- 3- 8- 33- 35- 18- 19- 36: Projects + Fall Leadership and Area Competitions
The World of Marketing: Marketing is all around Us
Marketing and the marketing concept
The importance of Marketing
Fundamentals of Marketing
Define marketing, its’ foundations, functions, marketing concepts, benefits, market share, target markets, components of the marketing mix.
The Marketing Plan
SWOT analysis, factors of an environmental scan, basic elements of a marketing plan, market segmentation, analyze a target market, mass marketing vs. segmentation.
Economic Concepts: Political and Economic Analysis
What is an Economy
Understanding the Economy
Internet Marketing Consultant
Concepts of an economy, factors of production, mixed economies, various economic systems, goals of a healthy economy, economy measurement, the business cycle.
Skills for Marketing: Communication Skills
Elements of Speech and Writing
Effective verbal communication, cultural differences, reading for meaning, organize and present your ideas, writing effective business letters and persuasive messages.
Entrepreneurship and Finance: Entrepreneurial Concepts
Logistics of Business Ownership
Advantages and risks, characteristics and skills, importance of small business,
forms of business ownership, legal steps to take in establishing a business.
Developing a Business Plan
The Business Plan
The Marketing and Financial Plans
Purpose and importance of a business plan, business organization plan, construct a
marketing plan, financial elements and financing sources for business.
Promotion: Visual Merchandising and Display
Architect, Architecture and Interior Design
Concept and purpose, elements of visual merchandising, the role it plays on the
marketing team, artistic elements function in display design, display maintenance.
Media Measurement and Rates
Generating New Revenue
Advertising in the promotional mix, different types of advertising media, media
measurement techniques, media costs, promotional budget methods.
Entrepreneurship and Finance: Financing the Business
Preparing Financial Documents
Financial aspect of a business plan
The purpose of financial documents, personal financial statement, start-up costs for a
business, income and expenses, income statement / balance sheet, cash flow.
Assistance: I will be available after class each Wednesday for a period of 1 hour and during Tutorial if students have questions or are seeking extra help with subject matter. I want this to be a structured class where little homework is necessary yet class participation is essential.
Marketing Education Instructor
DECA/ Store/ Credit Union Advisor
Work Base Learning Coordinator
South Kitsap HS
360- 874- 5676